In 2023 the action figure company, The Loyal Subjects, acquired the license to produce Strawberry Shortcake dolls and other toys. There is a sister line of Rainbow Brite dolls by TLS as well.
The first Strawberry Shortcake dolls by The Loyal Subjects were unveiled at Sweet Suite 2023. They were also shown with the rest of the lineup at New York Toy Fair 2023 later that year. The first wave of dolls was released in spring of 2024.
Strawberry Shortcake dolls by The Loyal Subjects (other than special playset dolls) come with ‘surprise’ accessories. Some accessories are guaranteed and some are not. See individual doll pages for more information.
The second set of dolls was a surprise drop released for San Diego Comic Con 2024 in July of 2024. Dolls were physically exclusive to SDCC 2024 but were released on Amazon during the con and after the con they were available on Amazon, Big Bad Toy Store, Entertainment Earth and The Loyal Subjects’ website.
Although first shown at New York Toy Fair 2023, the next wave of Strawberry Shortcake dolls was announced for release in July of 2024 at Sweet Suite 2024.
The next wave of dolls was shown at New York Toy Fair 2024 and it is unknown when they will release. Following the currently release pattern, both characters should release in Spring 2025
Raspberry Tart
Lemon Meringue
Figures
Plush
Other
History
The Strawberry Shortcake and Rainbow Brite merchandise lineups were announced and first shown at Sweet Suite 2023.
The Strawberry Shortcake and Rainbow Brite merchandise lineups were shown again at New York Toy Fair 2023 with many more characters than those previously showcased.
The Strawberry Shortcake and Rainbow Brite merchandise lineups were shown once more at Sweet Suite 2024 where the team announced the official release date of Blueberry Muffin and Orange Blossom. Many new merchandise items were featured.
