Moonspell Magic
Moonspell Magic is a spin-off from Monster High Generation 3 created by the American Toy Company Mattel. The brand centers around witches attending Moonspell High, a charmed school where students explore the power of magic and friendship while learning to embrace what makes them unique. Each witch has her own type of magic and the dolls comes with cauldrons that holds magical surprises like amulet necklaces. The line also integrates inclusive details into the dolls and packaging, with support from the American Foundation for the Blind and Hearing Milestones.
The brand was first revealed at Toy Fair 2026 and later launched in July 2026.
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Moonspell Magic enchants at New York Toy Fair
Revealed just shortly before the show floor opened, Mattel debuted Moonspell Magic by Monster High to the world at this year’s New York Toy Fair.