Monster High Generation 1 was a 1:6 scale doll line created by Mattel and released in 2010. The doll series was created alongside a webisode series to promote the line and introduce characters. Monster High Generation 1 (often shortened to G1) is the first iteration of the brand, which ran from 2010 to 2015. Due to lowering sales and concerns that the dolls were “too scary”, the entire franchise underwent a “reboot”, now known as Monster High Generation 2. The series has since produced another reboot, Generation 3, which is currently still being produced.

Monster High is the “reimagining” of classic horror movie monsters, depicted through the characters being the children of famous horror figures, such as Dracula or Frankenstein. The series revolves around the “New Ghoul in School”, Frankie Stein, who is brand new to the world and starts to attend a high school created only for monsters. The series promotes a strong theme of being your truest self and embracing your “freaky flaws”.