Bratz Era 3 Unreleased

In the third era of Bratz (2015-2017), numerous dolls were designed and produced in some form but went unreleased. This page documents details of all currently known unreleased Bratz dolls from this period.

NOTE: This list isn’t guaranteed to be conclusive and only represents what screenshots and information has been found online. Other unreleased dolls may exist but only entries with photographic or listed evidence are included here. For legal reasons only publicly released images such as stock images and official artwork will be displayed on Dollect.

A production sample of the #SelfieSnaps Second Edition Jade was sold online at one point.

The second edition of #SelfieSnaps in 2016 originally included Jade as part of the assortment – she is featured in product descriptions and on the packaging for the other dolls, but was never released with the others.

A finalized, packaged production sample of Jade was sold online circa 2016, indicating she was ready for release. It is unknown why her release was cancelled.

The release slate for Fall 2016 would only feature two new lines: Hoverboard and InstaPets. However, sizzle reels for two other lines are publicly available and are well documented online. These lines include a denim-themed line including Cloe, Meygan, Kumi and what would have been the first Felicia since 2006, as well as a new sleepover line featuring the core four. It is speculated that poor sales for the 2015 and 2016 dolls led to the cancellation of these two lines.


Other releases:

The following dolls and releases have been confirmed but do not have publicly released images:

2016/2017:

  • A classroom themed line featuring four characters was in the prototype stages.
  • A band themed line featuring four to five characters was in the prototype stages.
  • Artwork for Backyard Beach Bash Raya and Sasha exists, though it is unknown whether dolls were designed for these characters.

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