Barbie x Keiichi Tanaami Launches August 23

Keiichi Tanaami is a Japanese Pop Artist known for his colorful, surrealist style. In celebration of his six-decade career retrospective in Tokyo, Mattel partnered with him to reimagine three of their iconic brands: Barbie, UNO, and Magic 8-Ball.


The Barbie doll is wearing a multi-tiered pleated pleather dress adorned with Tanaami artwork and a 3D face on her bodice. Her yellow headdress features inquisitive eyes with vinyl eyelashes, along with a central eye at the crown—a celebration of art and fashion that sees all and reveals nothing.


Available in person at the Keiichi Tanaami career retrospective in Tokyo; available online at Mattel Creations, Barbie x Keiichi Tanaami launches August 23, 2024 9:00 am PT.

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