Wizards of Waverly Place is a Disney Channel TV show, which aired 4 seasons between 2007-2012.
The show follows the lives of Alex, Justin and Max Russo who are secretly wizards in training living in New York City. Their family owns a sandwich shop where their father, a former wizard teaches his children lessons in their secret lair on how to use magic.
Mattel was licensed to produce dolls in 2009.
6 Dolls were released.
