Introduction
#FailFix or FailFix is a doll line created by Moose Toys from late 2020 to early 2021. The dolls were first shown on the SuperMooseToys Instagram via a video on August 10, 2020. The line lasted for three releases and a line of pets. The last official Instagram post about Failfix dolls was made on March 28, 2021.The line’s initial reception was controversial with it being lambasted for its messaging by general audiences and an art theft scandal prior to its release. Despite these controversies the doll line is remembered fondly today for its great quality, interesting premise, unique variant system and diversity in body types at the line’s inception.
First release
The first release of #FailFix dolls includes five characters. Due to the special gimmick of FailFix dolls, there was only one actual packaged release of each character but these packages could contain one of three distinct dolls. For the purposes of archival and cataloguing, this site will list each doll separately.@ SlayItDJ
@ Loves.Glam
@ Kawaii.Qtee
Dolls packaged in the @ Kawaii.Qtee package shown above are featured in this row
@ Preppi.Posh
Dolls packaged in the @ Preppi.Posh package shown above are featured in this row
@ Dance.Stylz
Dolls packaged in the @ Dance.Stylz package shown above are featured in this row
Other
The other releases of #FailFix dolls includes two characters. 2Dreami was released as a doll with one set facial look and three outfits and Pretty.Artee was released similar to the dolls in the prior section and will be addressed in the same way.@ 2Dreami
Packaging for 2Dreami doll
@ Pretty.Artee
Dolls packaged in the @ Pretty.Artee package shown above are featured in this row