Mattel is an American toy company that made Mia & Me elf dolls and unicorns for the duration that the television series was in production for (2014 – 2016). These dolls, whilst just as seemingly limited in production as the Simba dolls, tend to be heavily favoured by fans and collectors. Not only did Mattel produce more characters than Simba, but many see these dolls as a better depiction of the show characters.