Disney Designer

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Disney Designer is a doll line created and sold exclusively at the Disney Store (and its website ShopDisney. Some releases are sold in the Disney Parks stores, most have limited international distribution (specifically to Canada, Europe, Shanghai and Japan <b(fact check?). A few releases are exclusive to D23 Expo, an official Disney fan convention held in Anaheim, California every two years. The most recent was held in 2022.
The Disney Designer dolls have two categories: Designer Collection and Designer Fairytale. Designer collection refers to designs that are not seen in the source material for the characters. Designer Fairytale refers to designs that are fancier versions of outfits from the source material for the characters. A new line started in 2022, simply titled “Collector Dolls” depicts concept art versions of the characters. Since these dolls are very similar to the Designer dolls in both price, size and quality, they will be included in this section for now.
The Disney Designer Collection dolls have been releasing every year since the inaugural line (pictured above) which was released in 2011. There is at least one doll of each Dinsey Princess with other characters included occasionally.
The original retail cost of this collection was $59.50 for the 2011 Disney Princess Designer Collection but has steadily risen to $129.99 for the Ultimate Princess Celebration dolls (2021-2022).

View All Dolls (Images)

Collector Dolls (2015, 2021-2022)

Official Stock photos of the Anna and Elsa Collector Doll Set by Brittney Lee

Collector Dolls are not directly associated with the Designer Collection however, they are typically 12 inch dolls (same size as Designer Dolls). Therefore, they will be included in this section. The collection currently includes 3 individual dolls and 3 doll sets.

List of dolls (US release dates)
D23 exclusive sets

  • Regina + Snow White (September 14, 2015)
  • Megara + Hercules (September 9, 2022)

    • List of dolls (US release dates)

  • Winifred Sanderson (October 4, 2021)
  • Sarah Sanderson (October 4, 2021)
  • Mary Sanderson (October 4, 2021)
  • Anna + Elsa (November 21, 2022)

    • Marvel Collection (2022)

    Marvel Designer Collection

    Designer Marvel Collection was released in 2022 and currently includes 1 doll.

    List of dolls (US release dates)

  • Shuri (September 9, 2022)

    • Ultimate Princess Celebration (2021-2022)

    Official banner used for marketing by ShopDisney. Tiana I is strangely absent.

    Ultimate Princess Celebration was released in 2021 and continued into 2022. This was unique as the release total was 15 unique dolls and took place over 15 months. The first doll was released in October of 2021 and the last released in December of 2022. Each doll is designed by a different designer which is also new for Disney Designer dolls.

    List of dolls (US release dates)

  • Jasmine (October 12th, 2021)
  • Pocahontas (November 9, 2021)
  • Ariel I (December 14, 2021)
  • Mulan (January 4, 2022)
  • Tiana I (February 2, 2022)
  • Aurora (March 8, 2022)
  • Merida (April 12, 2022)
  • Moana (May 10, 2022)
  • Snow White (June 14, 2022)
  • Rapunzel (July 12, 2022)
  • Cinderella (August 9, 2022)
  • Belle (September 13, 2022)
  • Briar Rose (October 11, 2022)
  • Tiana II (November 8, 2022)
  • Ariel II (December 13, 2022)

    • Official imagery of the Ultimate Princess Celebration dolls. Drag to taskbar to see full size and download.

    Midnight Masquerade Villains (2020)

    Official group photo of the Midnight Masquerade Villains Collection- retrieved from D23.com

    Midnight Masquerade Villains was released in 2020 and included 6 characters. A new doll released every week until the releases ceased. This line, notably, has the first and only appearance of Hades and Yzma as dolls at all. The dolls are designed by Steven Thompson.
    D23 gold members could preorder the entire set which would ship on the day of release of the final doll in the collection. This collection was the first year of Disney’s (now defunct) MerchPass which received nearly universal backlash.

    List of dolls (US release dates)

  • Maleficent (October 6, 2020)
  • Lady Tremaine (October 13, 2020)
  • Ursula (October 20, 2020)
  • Yzma (October 27, 2020)
  • Evil Queen (November 3, 2020)
  • Hades (November 10, 2020)

    • Midnight Masquerade Princesses (2019)

    Midnight Masquerade Princesses was released in 2019 and included 12 characters. Prior to the release of the main series, 3 doll sets were released at D23 Expo. The other six characters released weekly.
    This series was designed by Steven Thompson.

    List of dolls (US release dates)
    D23 exclusive sets

  • Aurora + Phillip (September 23, 2019)
  • Tiana + Naveen (September 23, 2019)
  • Giselle + Edward (September 23, 2019)

    • Regular releases

  • Esmeralda (October 5, 2019)
  • Belle (October 12, 2019)
  • Cinderella (October 19, 2019)
  • Megara (October 26, 2019)
  • Rapunzel (November 2, 2019)

    • Premiere Collection (2018)

    Official group photo of the Premiere Collection Illustrations by Steve Thompson

    Premiere Collection was released in 2018 and included 6 characters. A new doll released every week until the releases ceased. This line, reimagined the Disney Princesses in outfits inspired by the fashion of time period of their movies premiere. The dolls are designed by Steven Thompson.

    List of dolls (US release dates)

  • Snow White (October 6, 2018)
  • Cinderella (October 13, 2018)
  • Jasmine (October 20, 2018)
  • Ariel (October 27, 2018)
  • Tiana (November 3, 2018)
  • Belle (November 10, 2018)

    • The Incredibles (2018)

    Official stock photos of the The Incredibles Collection

    The Incredibles Collection was released in 2018 and included 4 doll sets. They all retailed for $129.95 USD.

    List of dolls (US release dates)
    D23 exclusive set

  • Original Elastigirl + Mr Incredible (July 14, 2018)

    • Regular releases

  • Mrs Incredible + Jack-Jack + Frozone (June 14, 2018)
  • Mr. Incredible + Violet + Dash (September 6, 2018)
  • Edna Mode + Jack-Jack (November 11, 2018)

    • Fairytale Folktale Collection (2017)

    Official pamphlet advertising the Fairytale Folktale Collection

    Fairytale Folktale Collection was released in 2017 and included 7 doll sets. Prior to the release of the main series, 2 doll sets were released at D23 Expo. The other five sets released weekly. This line, notably included rare characters Robin Hood, Maid Marian, King Triton and Cruella with an animation accurate sculpt. The typical acrylic box style was altered to be larger in order to recreate scenes from the films.

    List of dolls (US release dates)
    D23 exclusive sets

  • Pinocchio + Blue Fairy (July 14, 2017)
  • Mulan (Ping) + Li Shang (July 14, 2017)

    • Regular releases

  • Cruella (September 19, 2017)
  • Rapunzel + Flynn (October 3, 2017)
  • Robin Hood + Maid Marian (October 17, 2017)
  • Moana (October 31, 2017)
  • Ariel + Triton (November 14, 2017)

    • Designer Minnie Mouse (2015-2022)

    Official stock photos of the Minnie Mouse Collection

    Designer Minnie Mouse Collection Insert Info Here IDK what to write about Minnie

    List of dolls (US release dates)
    D23 exclusive sets

  • Signature Minnie (Red Bow) (September 14, 2015)
  • Signature Minnie (Ball Gown) (July 15, 2017)
  • Signature Minnie (Trendy) (July 15, 2017)

    • Regular releases

  • Signature 1 Black Dress (January 22, 2016)
  • Signature 2 White + Yellow (January 22, 2017)
  • Signature 3 Tutu Hair Bow (January 22, 2018)
  • Signature 4 Red Jeans (January 22, 2019)
  • MainStreet Minnie (January 11, 2020)
  • Mickey + Minnie Valentine’s Day (January 29, 2021)
  • Mickey and Minnie Sweetheart (January 22, 2022)

    • Designer Fairytale Heroes Vs Villains (2015-2016)

    Official stock photos of the Fairytale Hero vs Villain Collection

    Fairytale Heroes Vs Villains Collection was released in 2015-2016 and included 10 doll sets. Prior to the release of the main series, Elsa and Hans in their coronation outfits were released at D23 Expo. The other nine sets released on ShopDisney. This line, notably included rare characters the Hag/Witch, Captain Hook, Peter Pan, Gaston and the Queen of Hearts. They all retailed for $129.95 USD.

    List of dolls (US release dates)
    D23 exclusive sets

  • Coronation Elsa + Hans (September 14, 2015)

    • Regular releases

  • Snow White + Hag/Witch (September 29, 2015)
  • Peter Pan + Captain Hook (October 6, 2015)
  • Rapunzel + Mother Gothel (October 13, 2015)
  • Ariel + Ursula (October 20, 2015)
  • Elsa + Hans (October 27, 2015)
  • Cinderella + Lady Tremaine (September 6, 2016)
  • Belle + Gaston (September 20, 2016)
  • Alice + Queen of Hearts (October 4, 2016)
  • Aurora + Maleficent (October 18, 2016)

    • Designer Fairies (2014-2015)

    Official stock photos of the Designer Fairy Collection

    Designer Fairies Collection was released in 2014-2015 and included 3 characters. They retailed for $60 USD.

    List of dolls (US release dates)

  • Tinkerbell (February 18, 2014)
  • Zarina (February 18, 2014)
  • Fawn (February 14, 2015)

    • Designer Fairytale Prince + Princess (2013-2015)

    Official promo photos of the Fairytale Couples Collection

    Fairytale Heroes Vs Villains Collection was released in 2015-2016 and included 12 doll sets. Prior to the release of the main series, Snow White and her Prince were released at D23 Expo in a gold variation of the regular release. The other eleven sets released on ShopDisney. Anna and Kristoff were added to the line in 2015 as a stand alone release. They all retailed for $129.95 USD.

    List of dolls (US release dates)
    D23 exclusive sets

  • Gold Snow White + Prince (August 9, 2013)

    • Regular releases

  • Snow White + The Prince (August 20, 2013)
  • Rapunzel + Flynn (September 3rd, 2013)
  • Jasmine + Aladdin (September 17, 2013)
  • Belle + Beast (October 1, 2013)
  • Ariel + Eric (October 15, 2013)
  • Tiana + Naveen (September 24, 2014)
  • Pocahontas + John Smith (September 30, 2014)
  • Cinderella + Prince Charming (October 7, 2014)
  • Mulan + Li Shang (October 14, 2014)
  • Aurora (Briar Rose) + Prince Phillip (October 21, 2014)
  • Anna+ Kristoff (November 3, 2015)

    • Designer Villains (2012)

    Official stock photos of the Designer Villains Collection

    Designer Villains Collection was released in 2012 and included 6 characters. After the smash success of the princess line the edition size was increased to 13,000 per doll and the price was also increased to $79.50 USD. The dolls were designed by Steven Thompson.

    List of dolls (US release dates)

  • Maleficent (September 10, 2012)
  • Evil Queen (September 17, 2012)
  • Cruella (September 24, 2012)
  • Ursula (October 1, 2012)
  • Mother Gothel (October 8, 2012)
  • Queen of Hearts (October 15, 2012)

    • Designer Princess (2011)

    Official promo photos of the Designer Princess Collection

    Designer Princess Collection was released in 2011 and included 11 dolls. They all retailed for $59.50 USD. The dolls were designed by Steven Thompson.

    List of dolls (US release dates)
    D23 exclusive sets

  • Silver Cinderella (August 19, 2011)

    • List of dolls (US release dates)

  • Cinderella (August 22, 2011)
  • Ariel (August 29, 2011)
  • Belle (September 5, 2011)
  • Mulan (September 12, 2011)
  • Snow White (September 19, 2011)
  • Rapunzel (October 17, 2011)
  • Jasmine (October 17, 2011)
  • Tiana (October 17, 2011)
  • Pocahontas (October 17, 2011)
  • Aurora (October 17, 2011)

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