For Keeps was a 5.5 inch doll line made by The Loyal Subjects in 2020. Several waves were originally planned but only the first wave was released before the line was cancelled. The wave includes 9 dolls, however 2 of the characters, Ella and Sophia, got 2 dolls each with the main difference being hair color.
“For Keeps is one part Aspiration, one part Inspiration, and one part Affirmation – The Power is in the Message! Each Character comes with Accessories, Fun Fashion Play, a Cupcake Keepsake (The World’s Best Note Passer), and 20 Affirmation messages which are also Stickers! Share an affirmation with a friend, a family member or loved one by twisting off the top of your Cupcake Keepsake, inserting your affirmation, twisting the cap back on, and handing it to those you want to share your Affirmations and Feelings with!”
Dolls
Cancelled
For Keeps Deluxe line featuring Jen, Jay, Lola, Michelle, and Stacy | Source: The Loyal Subjects/the Toy Insider
This wave would have included 5 dolls with two outfits, a casual outfit and a career themed outfit.
“The For Keeps Deluxe line features a slightly upgraded fashion doll, offering multiple outfit changes, tons of accessories, and hair play. Each 5.5-inch doll has 10 points of articulation and comes with a For Keeps branded comb. Kids can store the 20 included affirmation stickers in the Cupcake Keepsake stash box or use it to pass notes back and forth, all with positive messages. The cast features Jay, the first male character in the For Keeps Universe, along with Stacy, Lola, Michelle, and Jen.” – The Toy Insider
The Flower Power line featuring Boo-Boo, Bea, Tulip, and Hope | Source: The Loyal Subjects
This wave would have included 4 dolls with fantasy themed outfits.
“The guardians of the globe have also arrived as the cast of Flower Power. Boo-Boo, Bea, Tulip, and Hope, teaching kids how to safeguard the biodiversity of Earth with fashion themes inspired by the natural planet. Each 5.5-inch doll comes with an animal companion, multiple accessories, an additional outfit, 20 affirmation stickers, a doll stand, and a Flower Power hairbrush. All dolls feature nine points of articulation and are made with recyclable components.” – The Toy Insider
The Swoon line featuring Liam, Lily, Bonnie, and Delilah | Source: The Loyal Subjects
This wave would have included 4 dolls with sailor themed outfits.
“The For Keeps Universe is also heading to Paris, France for the Swoon collection. Liam, Lily, Bonnie, and Delilah are a crew of fashion, poetry, art, design, and painting enthusiasts. With nine points of articulation, kids can pose the dolls on the runway or in an art gallery. Each nautical-inspired doll comes with a recipe, an abstract painting, a diary, a poem, a sketch pad with colored pencils, and rub-on tattoos. The 5.5-inch dolls also come with two interchangeable outfits (Paris-by-Day and Paris-by-Night) and a variety of accessories, including a makeup kit, perfume, a luggage carrier, a handbag, a Swoon comb, and/or brush. ” – The Toy Insider
Images
Official Images
