
GoldieBlox was an independent toy line focusing mainly on STEM toys aimed at girls. The line started on Kick-starter in 2012 with the spinning machine kit as the first release. 2 dolls and 4 Mini Figures were released between 2014 and 2016. None of the original GoldieBlox toys are available for purchase anymore as the company has shifted to producing craft kits instead.
Goldie Blox was originally the only character for the toy line. After receiving criticism, Ruby Rails an African American character was added and followed by Valentina Voltz and Li Gravity. Goldie and Ruby got 6.5 inch tall dolls with rooted hair and 9 points of articulation. All four characters had a 3 inch tall mini figure with 5 points of articulation and molded on hair. The Ruby Rails doll was the only one to include removable fabric clothing.






