With a Kickstarter campaign, in 2017, Yelitsa Jean-Charles sent out the first Healthy Roots dolls (Zoé/Zoë) with her company of the same name. The line would later expand to include 3 dolls and be sold online and at Target stores in the US.
“Healthy Roots Dolls is a toy company that creates dolls and storybooks that empower young girls and represent the beauty of our diversity. 65% of the world’s population has curly/wavy hair. In 2016, Dove conducted a study and found that only 4 out of 10 girls love their curls. Toys impact how we think, act, and perceive ourselves. So when girls can’t find dolls that look like them, it negatively impacts their self esteem. That’s why we created Zoe, the first Healthy Roots doll.
We go beyond just painting a doll brown. We create an educational play experience with curl care. Healthy Roots Dolls have a medley of facial features, skin tones, and hair textures that can be styled in countless ways. Our dolls have multiple interests and aspirations which exposes young girls to their own unlimited career potential. Our goal is to represent the voices of young girls in the toy industry with products that empower, educate and inspire self love.
Our mission is to bring curl power to the toy aisle with products that reflect the diversity of our reality.” – healthyrootsdolls.com
Dolls
Curlfriends
There are currently 3 Healthy Roots Curlfriends Dolls. They each stand at 18 inches and have 5 points of articulation with semi-cloth torsos, retailing for $79.99 to $84.99 USD.
My Black is Beautiful LE Doll
On October 8th of 2019, a limited edition collaboration with the brand My Black is Beautiful was released. The collab included a Zoe doll in a new outfit, a matching child-sized shirt, and various My Black is Beautiful hair products.
Original
A short lived version of a doll named Zoé or Zoë (who would later become Zoe) was released in 2017, initially to Kickstarter backers. The doll was discontinued in late 2019 to make way for the updated “Curlfriends” line.
Fashion Packs and Accesorries
Images
Official Imagery
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