Kira Kyun Change (Full name: Kira Kyun Change Premium Kisegae Figure Set, キラきゅんチェンジ プレミアム着せ替えフィギュアセット) is a line of fashion figurines produced by SEGA Prize in 2020. Each release consists of one 5 inch figure alongside two different plastic dresses that can be snapped on to the doll to wear. These figures were designed specifically to be won as crane machine prizes and were thus stocked primarily in arcades and related facilities. As a result, there are no official unit prices, and the dolls can only be directly purchased secondhand or officially through wholesale.
The line was originally Disney focused and released under SEGA’s Disney specific Fun Fan Amuse label. However, in 2024, two dolls based on SEGA’s own Love and Berry franchise were also released to celebrate the games’ 20th anniversary. A total of 8 dolls have been released to date.
Dolls
Disney Princess
The dolls began being released in June 2020, starting with Belle, and new dolls were added periodically up until summer 2021. A total of 6 dolls were made under the Disney license.
Love and Berry
After a two year hiatus, Kira Kyun Change returned in the fall of 2024 with a pair of dolls based on the Love and Berry franchise. These figures, along with various other merch released by SEGA around the same time, were made in celebration of the franchise’s 20th anniversary.
