Introduction
Kpop Demon Hunters is a multimedia franchise created by Sony Pictures Animation and distributed by Netflix. It began in 2025 with the film of the same name, and more content is in active development.
As a Toy Franchise
In October of 2025, it was announced master toy rights for the franchise would be split between Mattel and Hasbro. Mattel handling dolls and action figures, while Hasbro handling role-play items, plushies, and games. Pre-orders would begin in late 2025 and the lines would launch proper in 2026.
Prior to the formal launch of the toy line, other companies released lines of figures, such as YouTooz.
