The Dawn of the Dance doll line was released between 2010 and 2011 and featured the main cast of characters in formal dance attire. The series contained 7 dolls.
The first 3 dolls released were Frankie Stein, Clawdeen Wolf and Cleo de Nile in Late August 2010. In Late July 2011, Lagoona Blue, Ghoulia Yelps, and Deuce Gorgon were released individually along with a re-release of Cleo. Draculaura was sold a month later in a Walmart-exclusive 3-pack with Frankie and Clawdeen.
Cleo, Frankie, and Lagoona got another release in 2014 in smaller boxes with less accessories than their original releases.