The Freak Du Chic doll line was released in 2015 and included 5 dolls and 1 playset. Rochelle Goyle came packaged with the Circus Scaregrounds playset.
A sub-line, Freak Du Chic Noir was released as a Target Exclusive in 2015. This added Clawdeen and Twyla to the line which both had a grey skintone.
Draculaura was added to the line as an SDCC exclusive doll on July 21st 2023.