The Monster Exchange doll line was released released in 2014 after being announced at San Diego Comic-Con International 2014.
The line contained 4 dolls and was promoted with a series of webisodes documenting the adventures of Draculaura and Lagoona Blue as they study abroad in Shibooya and Madread, and the introduction of two new characters, Lorna McNessie from Rotland and Marisol Coxi from Monster Picchú.