2005 marks a new height in the My Scene franchise. This year not only furthers where 2004 leaves off, but introduces more line tie-ins to the webisodes, new concepts, and a feature-length direct-to-DVD film featuring Lindsay Lohan.

The characters introduced this year are Lindsay Lohan and Ryan Ridley

This year also marks a turning point in the brand, featuring the line My Bling Bling, which introduces a more glam aesthetic, and face style that the brand will play off of going forward.

Stand-out lines for this year are Club Birthday, Goes Hollywood, and My Bling Bling