The ROXY doll line is licensed from the swimwear and sports lifestyle brand ROXY. The dolls are manufactured and distributed by Jakks Pacific. In the USA the ROXY dolls are Target exclusives. They were seen on shelves in June 2025 and became available to purchase online in July 2025. Some early prices were set at $19.99 each but once online prices had been raised to $22.99.
The dolls are 7.5 inches tall with 11 points of articulation at the head, shoulders, elbows, wrist, hips and knees. All 4 dolls have flat feet and large heads with rooted hair and printed eyes.
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