Secret Crush was a doll line manufactured by the American toy company MGA Entertainment. The brand launched in the fall of 2020 and lasted barely a year.
The dolls came in heart-shaped surprise packaging featuring a candy-shaped hammer that helped with the unboxing reveal of the doll. They also came with beads and strings to create bracelets, which you could store in the doll’s hair compartments.
In a span of a year, 2 series of surprise mini dolls, 2 Large 13-inch dolls sets and 1 series of mini pets were produced.
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