Witty Toys is an Italian company founded in 2009 by the Rainbow Group in order to produce toys related to their media franchises. The brand has since grown considerably with products distributed to over 60 countries.¹
Ever since their founding they have produced Winx Club dolls.
This page covers the “New Witty” Winx Club dolls which feature the Jakks Pacific-style faces. The faces were changed during the airing of the fifth season of Winx Club because the creator of Winx Club, Iginio Straffi, preferred the look of the Jakks Pacific dolls.
The “New Witty” Winx Club dolls were produced for six years (2013-2019) and are by far the most numerous.
Although the “New Witty” dolls were primarily released in various European countries they have also created exclusive releases for other countries.
There was an attempt to bring the Winx Club franchise to the Chinese market during the “New Witty” era but the dolls were discontinued after 7 China-Exclusive series..
The New Witty dolls mainly represent outfits from Seasons 5 through 7 with some releases based on Seasons 1-4, a few Season 8 dolls and all of the World of Winx/Fairy Couture dolls. There were also a lot of original concepts and generic releases.
Critical reception of the “New Witty” dolls was largely negative though the era is noteworthy and unique in that almost every character in every major transformation until season 7 had some kind of release (Sophix is the only season 1-7 “full” transformation that did not see a release during this era though their wings were included with the China Exclusive Charmix dolls. Lovix Tecna and Aisha were also never released).There are NUMBER unique “New Witty” Winx Club dolls
Winx Club Witty Toys S8
Ever since their founding they have produced Winx Club dolls.
This page covers the “New Witty” Winx Club dolls which feature the Jakks Pacific-style faces. The faces were changed during the airing of the fifth season of Winx Club because the creator of Winx Club, Iginio Straffi, preferred the look of the Jakks Pacific dolls.
The “New Witty” Winx Club dolls were produced for six years (2013-2019) and are by far the most numerous.
Although the “New Witty” dolls were primarily released in various European countries they have also created exclusive releases for other countries.
There was an attempt to bring the Winx Club franchise to the Chinese market during the “New Witty” era but the dolls were discontinued after 7 China-Exclusive series..
The New Witty dolls mainly represent outfits from Seasons 5 through 7 with some releases based on Seasons 1-4, a few Season 8 dolls and all of the World of Winx/Fairy Couture dolls. There were also a lot of original concepts and generic releases.
Critical reception of the “New Witty” dolls was largely negative though the era is noteworthy and unique in that almost every character in every major transformation until season 7 had some kind of release (Sophix is the only season 1-7 “full” transformation that did not see a release during this era though their wings were included with the China Exclusive Charmix dolls. Lovix Tecna and Aisha were also never released).There are NUMBER unique “New Witty” Winx Club dolls
Winx Club Witty Toys S8
Season 1 and 2 “New Witty” dolls
Charmix Fairy
Charmix Fairy was released in YEAR by Witty Toys. This series of dolls represents the Magic Winx transformation from the first season of Winx Club (later re-named to “Charmix” in the Nickelodeon dub of the show despite missing their Charmix power-up). There are three dolls in the collection. The dolls have polypropylene hair, wire articulation in their arms, click-jointed knees and velcro wings. There are two alternate releases with nearly (if not) identical outfits.
Season 3 “New Witty” dolls
Enchantix Fairy
Enchantix Fairy was released in YEAR by Witty Toys. This series of dolls represents the Enchantix transformation from the third season of Winx Club. There are four dolls in the collection. The dolls have polypropylene hair, wire articulation in their arms, click-jointed knees and Harmonix-style wings. There are two alternate releases with nearly (if not) identical outfits.
Season 4 “New Witty” dolls
Believix Fairy
Believix Fairy was released in YEAR by Witty Toys. This series of dolls represents the Believix transformation from the fourth season of Winx Club. There are six dolls in the collection. The dolls have polypropylene hair, wire articulation in their arms, hinge-jointed knees and Jakks Pacific-style wings. There is an old witty set of dolls that have similar, but not identical, outfits. There is a Chinese exclusive version with similar outfits and the same faces. The wings and packaging of this doll set are distinct
Season 5 “New Witty” dolls
Harmonix Fairy
Harmonix Fairy was released in YEAR by Witty Toys. This series of dolls represents the Harmonix transformation from the fifth season of Winx Club. There are six dolls in the collection. The dolls have polypropylene hair, wire articulation in their arms, hinge-jointed knees and ??-style wings.
Sirenix Fairy
Sirenix Fairy was released in YEAR by Witty Toys. This series of dolls represents the Sirenix transformation from the fifth season of Winx Club. There are six dolls in the collection. The dolls have polypropylene hair, wire articulation in their arms, hinge-jointed knees and Jakks Pacific-style wings.
Season 6 “New Witty” dolls
Fairy College
Fairy College was released in YEAR by Witty Toys. This series of dolls represents the main civilian outfits from the sixth season of Winx Club. There are six dolls in the collection. The dolls have polypropylene hair, wire articulation in their arms, hinge-jointed knees, static wings and x-shaped back slot.
Bloomix Fairy
Bloomix Fairy was released in YEAR by Witty Toys. This series of dolls represents the Bloomix transformation from the sixth season of Winx Club. There are six dolls in the collection. The dolls have polypropylene hair, wire articulation in their arms, hinge-jointed knees, “Jakks Pacific-style” wing mechanism and x-shaped back slot.
Mythix Fairy
Mythix Fairy was released in YEAR by Witty Toys. This series of dolls represents the Mythix transformation from the sixth season of Winx Club. There are six dolls in the collection. The dolls have polypropylene hair, wire articulation in their arms, hinge-jointed knees, “Jakks Pacific-style” wing mechanism and x-shaped back slot. There is an alternate packaging for Bloom titled “Mythix & Icy” that includes the season 6 Icy doll.
Season 7 “New Witty” dolls
Fairy School
Fairy School was released in YEAR by Witty Toys. This series of dolls represents the main civilian outfits from the seventh season of Winx Club. There are six dolls in the collection. The dolls have polypropylene hair, wire articulation in their arms, hinge-jointed knees, static wings and x-shaped back slot. Strangely these dolls have hinge-jointed knees but many are not actually articulated properly and will snap if bending is attempted.
Butterflix Fairy
Butterflix Fairy was released in YEAR by Witty Toys. This series of dolls represents the Butterflix transformation from the seventh season of Winx Club. There are six dolls in the collection. The dolls have polypropylene hair, wire articulation in their arms, hinge-jointed knees, “Jakks Pacific-style” wing mechanism and x-shaped back slot.
My Butterflix Magic
My Butterflix Magic was released in YEAR by Witty Toys. This series of dolls represents the Butterflix transformation from the seventh season of Winx Club. There are six dolls in the collection. The dolls have polypropylene hair, wire articulation in their arms, hinge-jointed knees, “Jakks Pacific-style” wing mechanism and x-shaped back slot. Each doll was packaged with extra child-sized “Butterflix” wings and their plastic accessories are a translucent material as opposed to the matte material of the Butterflix Fairy line. Note that the promotional photo dolls have the wrong shoes on.
Tynix Fairy
Tynix Fairy was released in YEAR by Witty Toys. This series of dolls represents the Tynix transformation from the seventh season of Winx Club. There are six dolls in the collection. The dolls have polypropylene hair, wire articulation in their arms, hinge-jointed knees, “Tynix-style” wing mechanism and x-shaped back slot. There is a mirrored release with the Season 8 style faces released later as well as a Russian release with the more typical Jakks Pacific-Style wing mechanism
Other Tynix dolls
INFO
Season 8 “New Witty” dolls
World of Winx “New Witty” dolls
Witty Toys officially released NUMBER lines of Winx Club dolls based on the World of Winx Netflix series. Although the dolls are intended to represent the World of Winx show and its distinct “Fairy Couture” art style, the dolls use the standard faces and bodies. These dolls were released from YEAR to YEAR.
Dreamix Fairy
Dreamix Fairy was released in YEAR by Witty Toys. This series of dolls represents the Dreamix transformation from the first season of World of Winx. There are six dolls in the collection. The dolls have polypropylene hair, wire articulation in their arms, hinge-jointed knees, “Jakks Pacific-style” wing mechanism and x-shaped back slot. There is another version with the season 8-style face.
Onyrix Fairy
Onyrix Fairy was released in YEAR by Witty Toys. This series of dolls represents the Onyrix transformation from the second season of World of Winx. There are six dolls in the collection. The dolls have polypropylene hair, wire articulation in their arms, hinge-jointed knees, “Tynix-style” wing mechanism and x-shaped back slot.
China Exclusive Winx Club dolls
Witty Toys officially released NUMBER lines of Winx Club dolls exclusively for Chinese markets. For the most part the dolls are wearing reused outfits (or at least outfit patterns) from earlier Witty Toys dolls. The early lines (Charmix, Magical Glamour and Enchantix) are very hard to find and were released in limited quantities while the other releases are very common, even in international markets due to higher release quantities and popularity on Internationally- accessible shopping sites like Aliexpress and Wish. The China exclusive dolls were only produced for the first four seasons and were discontinued for unknown reasons.Charmix Fairy
Charmix Fairy is a line of China Exclusive Winx Club dolls made by Witty Toys that was released in YEAR. There are five dolls in the collection. These dolls feature the outfits from the Charmix Fairy Old Witty dolls and were packaged with Sophix wings with the unique “Jakks Pacific-style” wing mechanism.
Magical Glamour
Magical Glamour is a line of China Exclusive Winx Club dolls made by Witty Toys that was released in YEAR. There are five dolls in the collection. These dolls feature the outfits from the ANCHOR THIS Magical Glamour Old Witty dolls and come with pixie phone charms.
Enchantix Fairy
Enchantix Fairy is a line of China Exclusive Winx Club dolls made by Witty Toys in YEAR. There is a synonymous line from both Old Witty and the regular release “New Witty” lines. This line includes five characters and is the only line of Witty dolls including Enchantix Tecna and Musa. Interestingly, Bloom, Stella and Flora’s outfits are similar (if not identical) to the original international release of the Enchantix dolls. These dolls are distinct as they have the “Jakks-Style” mechanism and are the only Enchantix dolls of Musa and Tecna with this wing mechanism. Tecna and Musa’s outfits and wings are also completely original to this release- the unreleased old Witty prototype Tecna and Musa Enchantix dolls have totally different outfits and wings. The dolls have polypropylene hair, wire arms, click jointed knees and the “Winx X” back slot.
Flora (Photo needed)
Believix Fairy
Believix Fairy is a line of China Exclusive Winx Club dolls made by Witty Toys in YEAR. There is a synonymous line from both Old Witty and the regular release “New Witty” lines, though the outfits and wings are distinct from the other releases. This line includes all six of the main characters.
Lovix Fairy
Lovix Fairy is a line of China Exclusive Winx Club dolls made by Witty Toys in YEAR. There is a synonymous line from Old Witty. This collection features four characters- surprisingly leaving out Musa and Tecna, instead including Aisha who was left out of the majority of the China Exclusive collections.
Love and Pet
Love and Pet is a line of China Exclusive Winx Club dolls made by Witty Toys in YEAR. There is a synonymous line from Old Witty. This collection features three characters.
City Girl
City Girl is a line of China Exclusive Winx Club dolls made by Witty Toys in YEAR. There is a synonymous line from Old Witty. This collection features three characters.
Other “New Witty” dolls
Lovely Fairy
Lovely Fairy was released in 2014 by Witty Toys. This series of dolls does not seem to based on any specific outfit from Winx Club media but includes Sirenix art on the packaging. Dolls come with static wings
Sweetly Fairy
Sweetly Fairy was released in 2015 by Witty Toys. This series of dolls does not seem to based on any specific outfit from Winx Club media but includes Tynix art on the packaging. Dolls are packaged with color variants of child-sized Bloom Butterflix wings. There is an alternate version with static wings instead of the child-sized wings.
My Fairy
My Fairy was released in 2017 by Witty Toys. This series of dolls does not seem to based on any specific outfit from Winx Club media but includes Tynix art on the packaging. Dolls are packaged with color variants of child-sized Bloom Butterflix wings
can’t seem to click on a lot of these dolls
Because every doll has a picture, on my phone it takes a lot of scrolling to get to the bottom of the page. I don’t know how that is on the computer though, I haven’t tried it yet. It’s good that it’s very extensive, but wouldn’t it be more useful to have a picture of all the dolls in a particular doll line with the clickable character names underneath and only have the full picture(s) of the specific doll on the page of said doll? Only a suggestion for easily finding what page someone is looking for 🙂