Decora Girlz return at New York Toy Fair

New York Toy Fair brought us a plethora of announcements from Cepia and Decora Girlz.

Series 2 of the smaller dolls will be launching very soon. The dolls are no longer blind-packaged, so you will know exactly who you are getting in the store. 

Series 2 of the Decora Fashion Girlz will also have updated packaging. They also have an updated retail price of $19.99. This series features four new dolls that will be released in summer. Of note, the character Regina will be featuring a different hairstyle upon final release. 

Also coming this year is a line of special edition dolls. These include a cheer-themed Decora, the holiday doll Peppy Mint, and a special collab with J-fashion influencer cybr.grl. She has acted as the brand’s consultant until now, and they are very excited to bring her to doll form. 

We also had the long awaited Decora Ponies. Series 1 and 2 were on display, but series 2 will be coming later. These will retail for $7.99

There were also various other items from Cepia to look forward to, such as the relaunch of the original ZhuZhu pets (and the upcoming “Zhuniverse”) as well as a reboot of WuvLuv. There are also new Decora Girls Minis, which are smaller than the standard dolls.