Revealed just shortly before the show floor opened, Mattel debuted Moonspell Magic by Monster High to the world at this year's New York Toy Fair. As previously reported, these will launch in July 2026.

If you can't get enough Kpop Demon Hunters, New York Toy Fair had new merch behind every corner. Hasbro's line, launching in summer, features weapon toys, light sticks, new character-themed Furblets, and games. The Kpop Demon Hunters edition of...

At New York Toy Fair 2026, Goliath revealed their new line "Fiercelings". These figures feature large wings which you can pierce and customize yourself. These will be launching in the fall, with more information available in the coming months.

At New York Toy Fair 2026, Mattel gave us a preview of their upcoming Kpop Demon Hunters line. These will launch later this year. You can already bookmark the dolls on our database, with more coming soon.