"Eight decades of iconic toymaking warrants a special design to mark the occasion. Behold our Mattel 80th Anniversary Barbie doll, a stunning keepsake that honors the legacy of a company that has inspired generations. She looks red carpet-ready in...

Mattel Creations is adding M3GAN to the Monster High Skullector line up. The doll launches on the Mattel Creations website June 10, 2025, at 9:00am PT for $65 USD. Beginning June 11, 2025, at 9:00am PT, the doll will...

"Step out in style with the first-ever doll-sized Crocs™, officially licensed and designed in partnership with Crocs. Tap into twinning moments by pairing these 18-inch American Girl® x Crocs™ Doll Shoes with a matching set for girls (sold separately)—perfect...

Hasbro has announced a 40th anniversary album for Jem and the Holograms will come out on vinyl and digital streaming platforms in July. The project includes six re-recorded tracks from the ‘80s series, held down by the original singing...

This new Mattel and Hasbro collaboration, Play-doh Barbie, lets kids create outfits and hairstyles for Barbie dolls made completely out of Play-Doh. The dolld include four unique pattern styles: Ruffles and Bows, Fashionista Ruffles, Florals and Fringe, and Hearts...