Revealed just shortly before the show floor opened, Mattel debuted Moonspell Magic by Monster High to the world at this year's New York Toy Fair. As previously reported, these will launch in July 2026.

If you can't get enough Kpop Demon Hunters, New York Toy Fair had new merch behind every corner. Hasbro's line, launching in summer, features weapon toys, light sticks, new character-themed Furblets, and games. The Kpop Demon Hunters edition of...

At New York Toy Fair 2026, Goliath revealed their new line "Fiercelings". These figures feature large wings which you can pierce and customize yourself. These will be launching in the fall, with more information available in the coming months.

"Renowned fashion designer Bob Mackie has returned to create another wildly fabulous Barbie doll. She’s the epitome of “pretty in pink,” channeling both the modern muse and the starlet of a bygone era. Her glitter gown is a return...