The legendary She-Ra, Princess of Power, celebrates her 40th anniversary this year with a unique tribute: her first appearance as a Barbie doll. She-Ra is larger than life, dressed to defend Eternia against the villainous Horde in her signature...

The newest wave of L.O.L Surprise Tweens are now available for purchase on the official MGA online store. Fancy Gurl, Cherry B.B., Olive Flutter, and Freshest are priced at $24.99 USD each.

Say hello to Lil Joeydolls — mini versions of the signature cultural Joeydolls. These premium 18–21” plush dolls are thoughtfully designed to honor diverse Asian cultures and inspire pride, connection, and belonging through play. Hoa – a vibrant 9” plush...

The Powerpuff Girls Instagram account has posted a video showing off the upcoming Powerpuff X LOL Surprise dolls. Using the OMG size dolls the three girl are styled after their teenager looks. Blossom has a pink ruffled blouse with...