The Sanrio character ranking is an annual, popularity contest for Sanrio characters and this year marks its 40th year! With 90 unique Kawaii characters featured including but not limited to Hello Kitty, Cinnamoroll, and Kuromi, or Sweet Coron. You...

Mattel is introducing the brand’s first Kennbassador, LeBron James. It is the first Ken doll to represent a professional athlete and is the first launch of the Kennbassador line, which is debuting just ahead of Ken’s 65th anniversary. This...