Moose Toys

Moose Toys

Moose Toys is an Australian toy company based in Melbourne, and founded in 1985.

Having previously partnered with Spin Master to distribute their toys in the US, Moose began to directly distribute products stateside with the launch of The Trash Pack in 2011. In 2013, Moose opened its first US office in El Segundo, California, and acquired the UK-based company Worlds Apart in 2018, rebranding the company as Moose Toys UK the following year (UK distribution was previously handled by Character Options).

The debut of Shopkins in 2014 would be a major success story for Moose, growing into a fully-fledged franchise with animated web content, direct-to-DVD movies and multiple spin-offs: namely Shoppies, Kindi Kids and Real Littles. Moose’s original brand roster also includes Trash Pack spin-off The Grossery Gang, The Zelfs, Capsule Chix, Little Live Pets and Bindeez, as well as former Worlds Apart property Scruff-a-Luvs. The company has also provided licensed toys for properties such as Bluey, Octonauts and Strawberry Shortcake.