Build-a-Bear Workshop
Furbulous Fashion Friends

Build-a-Bear Workshop is a toy line made by Playmates Toys and released in 2012. The line is also referred to as Furbulous Fashion Friends but this may be only the name for the wave of 6 individual dolls, not the deluxe dolls or playsets. Each doll is around 4 inches tall.
” Playmates Toys has extended the well-loved Build-A-Bear Workshop® brand with a new line of charming 4″ figures to play with and collect. Every figure comes with colorful clothing and detailed accessories that can be swapped between characters. Themed environments—from an ice cream café to a wild-west corral—provide hours of extended imaginative play. It’s a new way to interact with a brand that kids already love and moms trust. Available at toy retailers, online, and at select Build-A-Bear Workshop stores.”
Furbulous Fashion Friends
Fancy Friends
Playset Friends
Prototypes/Unreleased
The back of the boxes for the Furbulous Fashion Friends show the earlier prototype versions of the 6 dolls.
An additional 3 characters can also be seen, Twinkle Bear, Pretty Pup, and Buttercup Kitty. These characters are assumed to be unreleased. However Pretty Pup and Buttercup Kitty are pictured on a cardboard packaging insert in the Pawsitively Peppy playset.














