IMC Toys

IMC Toys

IMC Toys is a Spanish company based in Barcelona and founded in 1981. In addition to their main office in Spain, they also have offices in Portugal, Italy, France, Germany, the UK, India, Hong Kong, Australia, and the US.

One of IMC’s biggest success stories is their Cry Babies line, launched in 2016. The line would hit sales of over 1,350,000 units globally and inspire several spin-offs including the miniature collectible Magic Tears line and BFFs fashion dolls. Other IMC properties include VIP Pets, Dinobytes, Bloopies and Cutie Climbers. Many of IMC’s toy lines are supported with online content through their over-the-top video platform Kitoons.

IMC has also produced licensed products for Yo-Kai Watch and Disney’s Mickey and Minnie Mouse, with Disney properties being incorporated into special releases in the Cry Babies line.