A toy line modelled after singer Billie Eilish was released by Playmates Toys from 2020 to 2021. UK distribution was handled by Bandai.
Playmates would release three 10.5 inch fashion dolls with rooted hair and removable clothing, as well as two 6 inch action figures with fully sculpted hair and clothing, all based on real looks from Eilish’s music videos and concerts. Both the dolls and action figures feature full articulation and cardboard backdrops to emulate the set of each music video or concert stage. Each doll or figure is packaged in a mostly closed cardboard box with an open window on the doll/figure’s face.
Playmates would release three 10.5 inch fashion dolls with rooted hair and removable clothing, as well as two 6 inch action figures with fully sculpted hair and clothing, all based on real looks from Eilish’s music videos and concerts. Both the dolls and action figures feature full articulation and cardboard backdrops to emulate the set of each music video or concert stage. Each doll or figure is packaged in a mostly closed cardboard box with an open window on the doll/figure’s face.