Just Play

Just Play

Just Play is an American company based in Boca Raton, Florida, and established in 2010.

Just Play has produced a significant amount of licensed toys for properties such as Disney, Barbie, Harry Potter, Peppa Pig and Minions, as well as created original toy properties including Hairdorables and Shrinky Dinks.

In addition to several domestic offices in the US, Just Play would open a UK office in 2021, having licensed their products to British toy company Flair up to that point. In 2023 Just Play would be granted the master toy license for Hasbro‘s FurReal brand.