Introduction
LOL Surprise: OMG, or simply “OMG” is a spinoff line of
LOL Surprise, expanding the mini doll line into full fashion dolls and showcasing their stylish older sisters. First released by
MGA in 2019, the brand is currently ongoing.
As a doll line
OMG is a notable doll line to come out in 2019, as this period was seen as a low point for the quality of doll releases. However OMG seemed to break the mold and reintroduce a high quality doll line to the market that inspired many competitors. The dolls are recognisable by their simply stylised faces and bold fashion.
