Maddie Mod is fashion doll line by the American company Mego. The line was first released under Mego’s subsidiary, Princess Grace Dolls in 1967. It started being branded as Mego in 1970.
As the name implies, Maddie Mod was made to capitalize on the new MOD look. The line largely focused on fashion packs, being promoted as fitting other popular dolls of the time like Barbie and Francie.
Maddie stands at 11 1/2″ tall. Her body is hollow with a turnable waste and her limbs are articulated with bendable wire armature.
Dolls
The original Maddie Mod had a flip hairstyle and came in an animal print bikini and a black lace cover-up. She had blue eyes, blue eye shadow and red lipstick. These dolls did not have a turn in the waist, unlike later releases. The box was black, decorated with drawings of colorful bubbles and girls in Maddie’s fashionable looks.
The second wave of dolls came out in 1968, wearing pink bikinis with frills on the bottoms, white sheer cover-ups, and white pumps. They had straight hair and blunt bangs, brown eyes, blue eye shadow, and pink lips. The box was black with pink along the edges and the words “TURNING BODY” displayed across the plastic window. Some dolls came in the outfit from the Cherry Frappe fashion pack.
Blonde in Cherry Frappe
Brunette in Cherry Frappe
Red Hair in Cherry Frappe
In 1969, Maddies wore two-piece bikinis connected by a hoop in the front with a translucent cover-up tied around the neck with a pink ribbon. They had straight hair and blunt bangs.
The 1970 Maddies came in striped bikinis with a jewel in the middle of the top and a white lace cover-up. The bikinis came in 4 colors, pink, red, yellow, and blue. They would either come with straight hair and blunt bangs or with a bubble cut. Originally the box was black with pink edges, with a panel saying “PLUS COMB, FULLY POSABLE, TURNABOUT BODY, REAL EYELASHES, ROOTED HAIR” over the window. Later, they would be packaged in a brown box with the same text written below the window.
Fashions
CONTENT WARNING
Some terms and imagery used in the doll line may be considered offensive. For the purposes of archival, names and images have remained unaltered. Dollect does not condone the use of slurs or offensive depictions of any culture.
Bubble Box
1701
Silver Surprise
1702
Swinging Silver
1703
Checks and Pleats
1704
Spring Fever
1705
Carnaby Corduroy
Image provided by Nav Sikand (Flickr).
1706
Rain and Shine
1707
Winter Carnival
1708
Hippy Hostess
1709
Golden Girl
1710
Village Voyager
1711
P.J.s and Pegnoir
1712
Swinging Saffron
1713
Beauty Queen
1714
Fun Fur
1715
Like Leopard
Square Pink Frame Box
1717
Fun Fur (Reissue)
1717
Tiger Coat
1722
Peek-A-Boo
1723
Groovin
1724
Tally-Ho (Riding Habit)
1725
Flower Power
1726
Yachting
Image provided by Nav Sikand (Flickr).
1727
Think Pink
1728
Bride's Dream
1729
Stormy Weather
1730
The Happening
1731
Jumping Jimminy
1732
Sleepy Stripes
1733
Carnaby Corduroy
1734
Swinging Silver
Groovy Box
1735
Vanilla Sundae
1736
Pineapple Float
1738
Indian Mod
1739
Weather Leather
1741
Cherry Frappe
1742
Caper Cape
1743
Zip Zapper
1744
Maharani Miss
1745
Shimmering Silver
1746
Chocolate Chip
1755
Shower Power
1756
Snow Kissed
1757
Guru Gear
1758
Black Velvet
1759
Cool It
Black Box
In 1970 Maddie Mod started being released directly through Mego instead of their subsidiary, Princess Grace Dolls. Some of the item numbers are repeated due to this.
1701
Fringe Benefit
1702
Stone Safari
1703
Generation Gap
1704
Kriss Krinkle
1705
Maximum Effort
1706
Rosta Ruffles
1707
Red White and Blueberry
1708
Petal Pink
1709
Hong Kong by Night
1710
Goldy Links
1711
Supermod
1712
Snowflake
1713
Popcorn
1714
Strawberry Parfait
1715
The Grey Max
1716
Lotsa Lavendar
1718
Cranberry Caper
1719
Dynamite Dreams
1720
Guru Gold
1721
Wedding Bells
1722
Peach Melba
1723
Salvation
1725
Out of Sight
1726
Slick Chick
1727
Green with Envy
Brown Box
1760
1761
1762
1763
1769
1771
1774
1775
1776
1777
1778
1779
1781
1782
1783
1784
1785
1786
1787
1788
1790
1792
Pink Box
2220
2221
2224
2225
2226
2227
2228
2229
2230
2231
2232
2233
2234
2235
2236
2237
1972
2751
Velvet Gown
2752
Sweet Sweater
2753
Cool Caper
2754
Granny's Groovin
2755
Lounge Around
2756
Gypsy Stripe
2757
Leather Lovely
2758
Blazer Beauty
2759
Coral Seas
2760
Comfy Caftan
2761
Winter Weather
2762
Bridal Bouquet
2763
Ice Skater
2764
Western Wonderful
2765
Tennis Anyone
2766
Bad Plaid
2767
Ships Ahoy
2768
Sweater Weather
2770
White on White
2771
Pajama Party
2772
Smooth Smock
2773
Outdoor Look
Images
Official Imagery
Images posted here are official promotional/stock images created for Maddie Mod.
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Some photos are provided by Nav Sikand; This site is not affiliated with Nav Sikand and all intellectual property is used with permission.