Mystixx is a doll-line released in 2012 created by Playhut, the same company behind the line Mystikats. The line consisted of four characters, Talin, Siva, Azra, and Kalani, each doll having two outfits, two wigs, and a face on either side of their heads, with the ability to switch the dolls from the “popular girls at school by day,” to the “powerful vampires by night.” The dolls were designed by Scot Reyes, a Senior Product Designer at Playhut.
Dolls
Vampires
Vampires Budget Re-Release
Grimm
Wave 1 – Fall 2013
Wave 2 – Spring 2014
Zombies
Rococo Zombies
Fashion Packs
Goth Couture
Punk Couture
Photos
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I found a video going in depth about this odd doll brand here: https://youtu.be/xS_kNeQelCE?si=8pbTEUhBdrEBx26t
It seems that Grimm wave 2 was never actually released and the two that were released had cardboard masks rather than the fancy plastic ones they were shown with at the toy fair.