Strawberry Shortcake (Kenner)

Kenner started producing Strawberry Shortcake toys in 1979. These toys are a series of scented toys with pets that are recognizable by their outfits, which include a hat, dress, and stripy socks. There were 25 different characters that had dolls produced, with other characters that only exist in illustration and/or the short television episodes. The franchise became so popular that it led to the production of many other products, including video games, clothing and accessories, an animated series and more. Kenner lost the licensing for Strawberry Shortcake in 1985.

This line of dolls was released in 1979. Notably, this was the only time that these characters were released with flat hands. However, as future characters came into the line, all the baby characters retain the flat hands for the rest of Kenner’s ownership of Strawberry Shortcake.

Kenner re-released the the three original (non-baby) dolls with curled hands. Four new friends joined the line alongside them, as well as the main villain.

In 1981, Kenner released four more friends, along with a second villain.

This line of baby doll-sized versions of the most popular characters would “blow a kiss” with the scent of the doll’s theme.

This doll line features dolls from other areas of the Strawberry Shortcake world.

These dolls featured characters in fancier outfit variants compared to their classic outfits. Their pets also had redesigns.

These dolls featured eyes that shut when laying down. They all came with fruit-themed sleeping bags.

These baby versions of the main characters had the feature to drink and wet.

This line is known for having a Berrykin that comes with each doll, rather than a pet, as well as the dolls having longer, curlier hair.

Other Releases

These dolls released by Kenner had no official line.

These fashion packs were released with two outfits per pack. Two packs were made for the 3 5/8 inch baby characters and came with an outfit for their pet.

Several playsets were released during this time.