Wicked is a doll-line released in 2024 for the Movie of the same title. The feature film, the first of two parts, is an adaptation of the musical, Wicked: The Untold Story of the Witches of Oz. The accompanying doll-line for the film was made by Mattel. Inspired by The Wizard of Oz, Wicked tells the story of the two titular characters, Glinda, played by Ariana Grande, and Elphaba, played by Cynthia Erivo, taking place before the events of The Wizard of Oz.
The doll-line went under fire in November of 2024, when the majority of the dolls were recalled due to a packaging error which linked to a adult entertainment website. The dolls were returned to shelves in the following months with stickers covering the incorrect URL.
In 2025, the second part of the feature film adaptation of the broadway musical Wicked: The Untold Story of the Witches of Oz released, titled Wicked: For Good. An accompanying doll-line produced by Mattel was released.
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upset that they recalled the dolls because of the issue, i was saving for deluxe glinda 🙁
I’m sure they’ll be back in stores soon. In the UK they’re still on shelves with the error simply crossed out.