The Sanrio character ranking is an annual, popularity contest for Sanrio characters and this year marks its 40th year! With 90 unique Kawaii characters featured including but not limited to Hello Kitty, Cinnamoroll, and Kuromi, or Sweet Coron. You...

Mattel is introducing the brand’s first Kennbassador, LeBron James. It is the first Ken doll to represent a professional athlete and is the first launch of the Kennbassador line, which is debuting just ahead of Ken’s 65th anniversary. This...

I bought the new Carmen Sandiego doll from The Loyal Subjects. The packaging was extremely easy to open. The first picture here of the doll in box is actually repackaged. Only one piece of tape holds the box closed...

Spin Master had a lot of new Unicorn Academy toys on display at the New York Toy Fair. Dollect team member xCanadensis got an up close look. Spin Master said any items not yet released have an expected release...