Introduction
Fulla (فُلَّة) is a doll brand created by the United Arab Emirates-based company NewBoy FZCO in 2003 (the company was originally Syrian). The brand is ongoing though much less popular than it once was.The brand slogan is “حلم كل فتاة عربية” (“Every Arab girl’s dream”) and is mainly sold in Middle Eastern countries and others with large Muslim populations. Most Fulla dolls are hijabi girls earning them the nickname “Hijarbie”.
Fulla is very well merchandised and represented through physical and digital media – with a popular magazine (started in 2006), animated series, an app and more. There is also a merchandise line featuring Fulla and friends.
Dolls
2003
Fulla Fashion Collection
Doll 1
Doll 2
Doll 3
Doll 4
Doll 5
Doll 6
2004
title(under construction, scans pending)
2005
title(under construction – scans pending)
Fulla Doll with Abaya (Outdoor Fashion – New Abaya)
Dolls are packaged in the “Fulla Style Collection” outfits – they wear a mystery outfit from the below dolls.
Outdoor Fashion Pink
Outdoor Fashion Purple
These outfits appear again as mystery outfits for the above dolls (Fulla doll with Abaya)
Purple
Pink
Green
Nada 1
Nada 2
Yasmeen 1
Yasmeen 2
“I really sing! Available in 3 colours with extra long soft hair.”
Pink
Green
Orange
Fulla 1
Fulla 2
Fulla 3
Fulla 4
Fulla 5
Fulla 6
Fulla with Fab Hair Accessory 1
Fulla with Fab Hair Accessory 2
Fulla with Fab Keychain 1
Fulla with Fab Keychain 1
Advertised with close-up of sleeve embroidery
Abaya with Pink Indoor Fashion
Abaya with Blue Indoor Fashion
The doll with cart is also listed in the 2006 catalog but is first listed in the 2005 mini catalog packaged with dolls.
Walking doll
Party Dress Walking doll
These dolls are also featured in the 2006 catalog
Blue Watch
Red Watch
Outfit 1
Outfit 2
Outfit 3
Outfit 4
Outfit 5
It is unconfirmed if these sets come with a Fulla doll – they likely do not.
This assortment is also listed in the 2006 catalog but is first listed in the 2005 mini catalog packaged with dolls
Couch and Lamp
Dresser and Chair
Bed and Lamp
Closet and Lamp
2006
Doll images from 2006 are courtesy of @/onF7Ej8L1qWEueB on Twitter. View them in the 2006 catalog here.
Fulla Fashion Doll 2 Assortment
Doll 1
Doll 2
Doll 3
Doll 4
Doll 5
Doll 6
Nada 1
Nada 2
Yasmeen 1
Yasmeen 2
Bader 1
Bader 2
Noor 1
Noor 2
Blue
Pink
***Note that FULLA APPEAL ASSORTMENT are the “mystery” fashions included with these dolls.***
Blue Flowers
Pink Flowers
***Note that FULLA with Abaya Assortment (ABOVE) are the “packaged looks” for the Appeal Assortment***
Green
Blue
Yellow
Morning Prayer
Sleeping Prayer
Fulla with Headband
Fulla with String Belt
Fulla with Story Pen
Fulla with Glitter Gel
Fulla with Bead Bracelet
Fulla with 2 PVC Bracelets
Soft Doll 1
Soft Doll 2
Soft Doll 3
Soft Doll 4
Soft Doll 5
Soft Doll 6
Fulla Head
Winter Singing doll
Fulla Teacher
Outfit 1
Outfit 2
Outfit 3
Outfit 4
Outfit 5
Outfit 6