Introduction
Fulla (فُلَّة) is a doll brand created by the United Arab Emirates-based company NewBoy FZCO in 2003 (the company was originally Syrian). The brand is ongoing though much less popular than it once was.The brand slogan is “حلم كل فتاة عربية” (“Every Arab girl’s dream”) and is mainly sold in Middle Eastern countries and others with large Muslim populations. Most Fulla dolls are hijabi girls earning them the nickname “Hijarbie”.
Fulla is very well merchandised and represented through physical and digital media – with a popular magazine (started in 2006), animated series, an app and more. There is also a merchandise line featuring Fulla and friends.
Dolls
2003
Fulla Fashion Collection
2004
title(under construction, scans pending)
2005
title(under construction – scans pending)
Fulla Doll with Abaya (Outdoor Fashion – New Abaya)
Dolls are packaged in the “Fulla Style Collection” outfits – they wear a mystery outfit from the below dolls.
Outdoor Fashion Pink
Outdoor Fashion Purple
These outfits appear again as mystery outfits for the above dolls (Fulla doll with Abaya)
“I really sing! Available in 3 colours with extra long soft hair.”
Advertised with close-up of sleeve embroidery
The doll with cart is also listed in the 2006 catalog but is first listed in the 2005 mini catalog packaged with dolls.
These dolls are also featured in the 2006 catalog
It is unconfirmed if these sets come with a Fulla doll – they likely do not.
This assortment is also listed in the 2006 catalog but is first listed in the 2005 mini catalog packaged with dolls
2006
Doll images from 2006 are courtesy of @/onF7Ej8L1qWEueB on Twitter. View them in the 2006 catalog here.
Fulla Fashion Doll 2 Assortment
***Note that FULLA APPEAL ASSORTMENT are the “mystery” fashions included with these dolls.***
***Note that FULLA with Abaya Assortment (ABOVE) are the “packaged looks” for the Appeal Assortment***
